Swaddling Blankets

Supine swaddling is important because it helps babies transition from womb to world, reduces incidence of SIDS, helps babies sleep better and longer, and decreases awakenings due to the startle reflex. By helping parents master the art of swaddling, the Ultimate Swaddling Blanket is a great confidence builder for new parents.

Great Value & Trusted Brand

A trusted brand that new and experienced parents love for the quality, style, affordability, longevity, and educational value. Our customers appreciate that our multi-use blanket can be used for more than just swaddling. Recommended by doctors, nurses, parent educators, and has a loyal, enthusiastic following of moms and celebrities such as Gwyneth Paltrow, Marcia Cross, and Angelina Jolie. Mums enjoy a wonderful assortment of mixing and matching collections and coordinates with any nursery or parent‛s personal style.

Affordable Gifts

A brand moms love to receive, love to give, and love to purchase for themselves. Our cotton flannel Ultimate Swaddle Blanket features beautiful designer colors and prints, and is lightweight, preshrunk, and allows air to flow naturally which reduces risk of overheating. Very lightweight Marquisette Swaddling Blanket is the finest quality open weave swaddling blanket with incredible softness due to the fine threads and high thread count.


A certified organic collection, Swaddle uses many domestic fabrics, sustainable fibers, recycled fibers, and recyclable packaging.